SEO And Website Design Tip: On Page SEO Tutorial – 12 Steps To Rank Your Website in Google
Click to download my free 12 Steps to On-Page SEO Success PDF for Free!
Website SEO is becoming more and more competitive, even in local niches. You need to know the actions to take to rank above your competition in Google. In this video, I do an SEO audit for a local website, and give advice on each of the 12 steps of how he could improve his On-Page website SEO.
Hopefully this can be a helpful resource for you to help you with your own local On-Page SEO for your website. I have used these methods to rank #1 for my business in my city, and it has proven to keep new customers coming to our business every day.
Below are the times for each of the SEO strategies in the videos so you can easily reference each topic.
4:13 – SEO Title & Description
It is really important that you incorporate your main keywords in the title and description of your pages. Your home page needs to have your main keyword at the beginning of the title. Also use your description to catch the attention of users searching Google so they will click on your website. But don’t overdo it. Keyword stuffing is not a good thing, and Google WILL penalize you if you aren’t being natural with your website Title and descriptions. For WordPress websites, we recommend using the Yoast SEO plugin to help with some of these on page SEO actions:
11:13 – Adding an XML Sitemap to the Google Search Console
Adding an XML Sitemap really helps put you on the map. It helps Google index your pages, and will give you feedback (using the Google Search Console) on how your website is ranking and if there are any errors that need to be fixed. The Yoast SEO plugin for WordPress can also make it easy to add an XML Sitemap to your website.
15:56 – Connecting Social Properties
Google likes to understand the relationship between properties. That is why it is important to have social profiles that are connected to your website. This will let Google know that the posts on that social profile are connected to the information on your website. And getting lots of social engagement on those properties will definitely help your website rank because Google will understand the connection and see that your content is valuable to users. There is a spot in the Yoast SEO plugin to link your social properties.
19:02 – Page and Post Content
Quality content is a very important ranking factor for your website. It is important to create blog posts around your website pages, and then link those posts to the pages. This will give more authority to your pages which will help your site rank higher in the SERPs. I recommend at least 500 words of quality content on each page and post, but you are going to knock it out of the park if your pages and posts are over 1000 words. But remember, the content really needs to be worth reading.
24:56 – Backlinks
Inbound backlinks are more of an off page SEO topic. But interlinking between pages and posts can pass link juice around, and keep your bounce rate lower on your site, keeping users engaged more on your website which is a great thing for your SEO rankings.
28:43 – Optimize Images
Chances are pretty high that your competition has done nothing to optimize the images on their website. I encourage people to reduce file size so that the image loads quickly. In addition, it is important to give your image an Alt Tag, and Exif description. I like to go the extra mile and Geo Tag my images for local businesses so that it makes it clear to Google the city you are doing business in.
33:30 – Social Sharing
Social signals are very important for your website. We want more people to like and share your content. This is why it is important to create quality content. Getting people to share your content tells Google that it is important, and your website will climb in the SERPs as a result.
36:38 – Page Load Speed
Google rewards websites that load fast. If your site takes forever to load, your bounce rate will be high, and your rankings will drop. If your site load speed is fast, it benefits the end user, and Google is all about rewarding user experience.
39:03 – Structured data & Schema Markup
44:11 – Schema Case Study
Structured data on your site is a very important ranking factor; particularly for local businesses. I perform a quick case study in this video to show the importance of Schema markup on a website. The results are conclusive that implementing Schema on your website will improve your ranking.
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Actually in Seo local search the most important is unique content and structured data which I agree with you http://www.sotaventomedios.com
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Nice video. #geoImgr free #geoTagging
Thanks for practical video!!!
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hi, thanks for the tips. I'm newbie on SEO. I'm learning about this for my web http://alhadits.net .wish your tips is usefull for me.
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On-Page SEO Checklist That You Should Execute On A Periodic Basis
How can I get Alexa id for my website
Great tutorial and everything to the point. I have a local business website and for sure I will implement most of the points and most likely use your services down the road before launching the website. Please let me know if you would be interested to maintain our site. Thank you very much.
Hmmm! I think this is about the best I have seen for a very long time. Thank you.
Has anyone heard of this service before?
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this video was very helpful to me, easy to understand and just one of the best on this topic that i have seen, thank you for this, i am subscribing now. 🙂
Best seo video seen for some time 10 out of 10
Good stuff..you made it very easy to understand!
Great vid to help beginners out.
It's very helpful video indead.. One question: page for a different location with the exact same content? I have heard Google does not like it if you copy content… issuu
Thank you!!!!
Not able to download PDF 4 attempts failed.
Great!!
GREAT VIDEO TUTORIAL… THANKS
great
Great Video Dustin, Thanks for the way you presented the training. Great Job
Very very useful tutorial on Seo I had to subscribe.
I see that you were using project supremacy… can you give me your opinion on the plug in. I like the geo tagging and the individual page schema aspect of it. However, I have read a few reviews… some not so positive.
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really, it's a cool video and very useful . i can know many new thing from this video. so thank you very much for such a video
Nice and informative…
Thank you so much for his tutorial
I can not thank you enough for making this video, has to be one of the most helpful videos I have ever watched, you rock!!
It's very very very helpful indead.Manyyyyy thanks.
may I ask you if i'm a biginner and want to be a seo specialist .which course can I learn from(is your channel is sufficient? )and when I can say I'm a seo professional?
Regards
This video was phenomenal… you made a lot of complicated stuff become so easy to see and understand. The 40 something minutes passed by like a breeze… and you weren't annoying like many other people on youtube… you've turned me into a huge fan, I subscribed to your channel… THANK YOU!!!!!!!!
Why does every SEO Tutorial focus on WordPress? 🙁
Very interesting . Good tool.
how many hours do i have to wait for this to work on the search engines… i did all of that but i search on google and still the same it appears the same that it was before i changed it on the plugin …
Please Make another video for offpage this is good stuff you are the only one who shows the process properly thanks man, everyone else just talks about what is best but does not show how. subscribed on 3 accounts. Please make off page 🙂
What a fantastic video. Thank you for sharing your knowledge. I can't wait to implement this stuff on my website.
aweome tutorial dude!! so simple and clean :)thankyou!
good video
do you have to do the XML link, Backlink, and Schema step every time I have to create a page or post for that website? (Like the SEO title and description, page content, and connecting social media step).
or just one time for the website and not for the blog posts you create afterwards
did you just do a client's SEO in front of us??? DUDE you're awesome!
(Edit) And this Yoast Plugin is tooooooooo legit! The SEO industry is very Nice other industries doesn't provide you value at all which is why I never end up buying from them!
Thanks a lot, very useful for Meuble Valeur Local Furniture Store In Montreal
Did Yoast change something? After install, I dont see any options under the SEO tab except for Dashboard and Search console?.. Very much appreciate this video!
nic video completely setisfied.
nice video and you cover all topics in it. it's a nice way to describe the user about on page seo
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Hey, it was useful to me, man ! I have a doubt in SEO titles and M.Descp. that "should we use Focus Keyword area or it should be left blank" like you did man ?? let me know !