SEO And Website Design Tip: SEO CHECKLIST 2015….. SEO Completly Explained !!!



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SEO / SEM = A form of online marketing, Search Engine Optimization / Search Engine Marketing is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases.

What is SEO?
SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines
How do organic search listings work?
A spider or crawler which is a component of a SE gathers listings by automatically “crawling” the web
The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index
Based on this data, the SE then indexes the pages and ranks the websites
Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos

TOP Search Engines and Directories
The TOP 8:
1. Google
2. Yahoo
3. MSN
4. AOL
5. Altavista
6. Infoseek
7. Lycos
8. Excite

What is search engine marketing (SEM)? SEM is the act of marketing a website via search engines by purchasing paid listings

What are paid listings?
These are listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.

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