SEO For Estate Agents Tip: The Complete Guide to Cold Calling for Real Estate Agents – Techniques That Really Work!

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I hate making Cold Calls.

But I do them. I know something about you without even knowing you. I know that if you are a licensed real estate sales agent you hate making phone calls. How do I know this? Because I hated making cold calls for a long, long time and don’t get me wrong, even to this day it’s not on my top 10 list of favorite things to do. You don’t have to like making cold calls to be successful. Hell, I don’t like doing cardio at the gym for 30 minutes either-but I do it because I know it’s good for my heart and it helps burn calories.

You don’t have to like making cold calls to be successful, but you have to be proficient at them to be successful. There’s a huge difference.

An actor doesn’t have to like the hundreds of auditions required to land a role, or the 14 hour days once they’ve landed it, but those gripes are just part of the profession they love. They have to love it-or why subject themselves to the darker sides of what they do?

Our profession, like almost any job, has its dark sides, and one of them is cold calling. You may argue that you can buy leads from entities like Zillow or Realtor, and you are correct. I dare you, if you aren’t already a subscriber to their lead services, to call or email Zillow and inquire about signing up for their Premier Agent campaign and you will be bombarded by a flurry of daily phone calls from their sales center trying to close you on a contract for leads. The Zillow salespeople are closers unlike no others. I wish I had some of them as my real estate salespeople. They are relentless closers and will call you from different telephone numbers and blocked numbers if need be. So if the same lead portal that is selling you “internet leads” is still using an outbound phone campaign to close sales-why wouldn’t you?

So how do you become good at it? Below is my complete guide that will help you become one of the most proficient sales professionals over the phone using my strategy called the “HOCA Method.” I’ve spent the last 20 years of my career prospecting over the phone and I’ve built 3 multi-million dollar companies doing it.

In this video I share with you the best tips for real estate cold calling strategies and cold calling real estate techniques. I will also cover the the ultimate real estate cold calling script, and the reasons why this script is so effective.


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I am a 20+ year veteran of the Real Estate Industry and have been featured in Marketwatch, the Los Angeles Times, and am a two time inductee into the Inc 5000, and a member of the Hispanic Business 500 List.

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For the last 20 years, I worked as a Real Estate Broker and 10 years ago started my own Brokerage of 150 Real Estate Agents that was featured on the Inc 5000 List twice. In order to stay relevant, I adapted to the market and learned an entirely new career in Digital Marketing including SEO & Social Media marketing. I ranked all 5 of my companies on the first page of Google. Then I ranked my wife’s personal training business. Then I taught my agents how to rank. I can do the same for you OR I can teach you how to do it.

If you think your business might benefit from one-on-one interaction with Paul, visit or call me (855) 654-7285 it’ll ring to my cell phone.

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